Hyperlocal news covers a variety of local news, events, and topics that focus on small geographically areas such as your home town and or state. Exploring a few hyperlocal news site I came across Bay News 9, The American Marketing Association in Tampa Bay (amatampabay.org), as well as wtsp.com.
Bay News 9 presents local news around the Tampa Bay area showcasing articles about Halloween events this 2021 in Tampa, the success of health care workers, weekly weather reports and the best beaches to relax at. The most interesting thing to me was the highlight coverage stories that draws the audience’s attention in. For example, Florida has one of the top highest rates for Covid-19 cases in the United States; bringing awareness towards the third vaccine has experts claiming that it will be a booster immunity towards the prevention of testing positive for Covid. Living in a pandemic, social gatherings, flu’s, and more Covid cases have risen tremendously however, preventative measures are being taken.
The American Marketing Association in Tampa Bay, provides information about hyperlocal marketing and the usage and resources of local markets that sell products and service accessible to residents residing in different communities. Utilizing social media platforms such as Facebook Market, Twitter, Instagram, Google, and other platforms helps to bring visibility to small business owners around the Tampa Bay area to their local communities.
Lastly, the wtsp.com hyperlocal website focused on mostly political issues such as the Capitol Breach, as well as criminal charges against people. This website helps to bring awareness to the community as a whole about the poor actions taken by Florida resident members. For example, a man from Lakeland is wanted and will face federal charges for the Capitol breach that presided early this 2021.